Transforming The Retail Experience: Holiday Oil's Success Story 

Discover how Passport® Express Lane helped Holiday Oil overcome labor shortages and revolutionize the retail experience with self-checkout technology. 

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Holiday Oil Case Study 

Discover how Holiday Oil, a leading gas station retailer, overcame labor shortages and improved the retail experience for customers with Gilbarco Veeder-Root's Passport Express Lane's self-checkout system. See how their innovative solution resulted in significant savings and increased customer satisfaction. 


Gaps between available workers and job openings in the American workforce is widening. This makes it hard to retain labor and maintain customer experience.

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Enable your workers to perform their best, reduce employee labor hours, and remain competitive for improved customer service. 

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Holiday Oil saved an average of 2 hours a day in labor, resulting in more than 700 hours and around $12,600 a year in savings per location.

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Gas station retailers are struggling with labor shortages, resulting in long wait times, frustrated customers, and lost revenue. Traditional checkout systems require a cashier to handle transactions, adding to the labor cost and time required to complete a sale. With the increasing demand for a convenient and fast retail experience, gas station retailers need a solution that streamlines the checkout process and minimizes the need for additional staff.

Holiday Oil, a Utah-based gas station retailer, experienced this challenge firsthand. They needed to find a way to streamline their operations and provide customers with a seamless checkout experience, without relying heavily on labor.


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Express Lane offers a simple and effective solution for gas station retailers facing labor shortages and seeking to improve the customer experience. With self-checkout terminals that are easy to use, customers can scan and pay for fuel and unrestricted convenience store items without needing assistance from a cashier. With customer-facing displays and fast transaction processing times, customers can check out at their own pace and get back on the road quickly. And with built-in security features and a user-friendly interface, you can ensure that transactions are safe and reliable.

"Although we are still hiring the same number of people, we understand that we are going to have labor shortages in specific stores on an ongoing basis. Express Lane helps ease that burden on our associates as they are trying to pick up the slack."  

Jay Cahoon, Director of Fuel Systems, Holiday Oil





By integrating Express Lane self-checkout into their Passport point-of-sale (POS) system, Holiday Oil saved an average of 2 hours a day in labor, resulting in more than 700 hours and around $12,600 a year in savings per location.

Return on investment (ROI) began at system integration. While they began small with just 13 medium-sized stores, they quickly saw the return on their investment and now two years later, they’re implementing across all 70 locations.



Holiday Oil ROI By The Numbers


Retail Platform


Retail Gas Stations


Labor Hours Saved Per Year


Dollars Saved Per Year

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Passport® Express Lane™ Self-Checkout