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What the Konect Pulse 2025 Survey Reveals About European EV Drivers
The Konect Pulse 2025 survey collected responses from 4,500 EV drivers across nine European countries, including the UK, Germany, France, Italy, Spain, Netherlands, Norway, Sweden, and Denmark. The survey covers both battery-electric (BEV) and plug-in hybrid (PHEV) owners, providing detailed insights into charging behaviours and preferences across diverse markets. This comprehensive data helps fuel retailers understand the evolving needs of European EV drivers.
Surveyed 4,500 European EV drivers across nine countries.
Included a mix of battery-electric vehicle (BEV) and plug-in hybrid (PHEV) owners.
Respondents represent diverse markets including the Nordics, Western, and Southern Europe.
Provided insights reflecting the preferences of both early adopters and mainstream EV drivers.
Key Insights: What European EV Drivers Expect
Drivers Don’t Want to Be Delayed
Find out how detour times and charger reliability impact driver choices, and why proximity to major routes is becoming essential.
Convenience Has a Price
Explore how much convenience matters to drivers, including their willingness to pay premiums to avoid detours — and how new EV drivers differ in their preferences.
The Forecourt Experience Matters
See which amenities drivers prioritize during charging stops and how these influence their willingness to make detours.
Integration Builds Loyalty
Learn why integrating charging with loyalty programs, payment options, and reliable services can drive repeat visits and customer satisfaction.
Age Groups Have Different Priorities
Understand how expectations vary across generations, from Gen-Z to Baby Boomers, shaping the future forecourt experience.
Nordic Markets Show Advanced Expectations
Discover how the most mature EV markets in Europe set trends in driver expectations for convenience, reliability, and loyalty incentives.
Why Europe’s EV Market Insights Matter for Fuel Retailers
The transport ecosystem is evolving rapidly as connected, automated, shared, and electric vehicles converge. For fuel retailers, this creates exciting opportunities to adapt and meet shifting customer needs.
Zero Emission Mandates:
By 2035, all new cars and vans sold in the EU and UK must be zero tailpipe emissions, with Norway expected to reach this milestone by 2025.
Rapid EV Adoption:
Nearly 3 million battery-electric (BEV) and plug-in hybrid (PHEV) vehicles were registered across Europe last year, with forecasts predicting a fourfold increase in BEVs by 2030.
Forecourt Evolution:
EV charging is becoming a vital business opportunity, extending driver dwell times and supporting both existing and new revenue streams.